About Us

Eqra Shoukat, the visionary behind Purezza, launched this brand after receiving countless compliments on her radiant, glass-like skin wherever she went. What began as a personal passion for skincare soon evolved into a mission to help individuals from all walks of life feel confident and beautiful in their own skin.

The Purezza Journey
As a teenager, Eqra faced the same struggles many do — acne-prone skin, frequent breakouts, and the toll it took on her self-esteem. Despite trying medications, ointments, and countless dermatologist visits, nothing seemed to offer a lasting solution. The acne would disappear temporarily but always return, often leaving behind stubborn scars.

Eventually, Eqra discovered the key to long-term skin health: a consistent, nourishing skincare routine. By cleansing the skin properly, removing toxins, and deeply hydrating, she saw real transformation — not just in her skin, but in her confidence.

Inspired by that journey, Eqra founded Purezza — a skincare line designed to educate and empower. Her goal is to show others that healthy, glowing skin is achievable with the right care — and that self-love begins with self-care.

Mission Statement
At Purezza, our mission is to empower individuals to embrace their natural beauty through effective, high-quality skincare rooted in sustainability. We are committed to using clean, nourishing ingredients that promote healthy skin and help people feel radiant, confident, and uniquely themselves.

Vision Statement
Our vision is to become a trusted leader in skincare and self-care — recognized for our dedication to purity, authenticity, and well-being. We aim to foster a community where everyone feels celebrated for who they are, and beauty is redefined by self-love, care, and individuality