Our Story

At Purezza, skincare isn’t just a routine — it’s a ritual of self-respect. We believe that beauty lives in authenticity, and confidence begins when you treat your skin with the care it truly deserves.

Founded by Eqra Shoukat, Purezza was inspired by a deeply personal journey. After facing her own skin challenges, Eqra realized that true transformation comes not from covering up, but from nourishing the skin with gentle, effective formulas made with intention. Her experience sparked a mission: to create skincare that’s simple, clean, and empowering — made for real people with real skin.

With Purezza, you won’t find quick fixes or empty promises. Just thoughtfully crafted products designed to support your natural glow, day by day.